MADA Al-Saudia for Trading and Development
Partner with MADA

Commercial agencies · Distribution · Manufacturing

Your gateway to premium brands in Saudi Arabia

For international brands.

Establish your presence. Expand your reach. Build long-term opportunities.

A stronger tomorrow through great partnerships

Our Brands Contact Us

Our Capabilities

One partner. Full cycle.

  • International partnerships

    Commercial agency and distribution agreements with international companies.

  • Warehousing & logistics

    Storage and movement of goods across the Kingdom.

  • Distribution

    Hospitality, retail, e-commerce and quick commerce channels.

  • Marketing

    Building brand presence in the Saudi market.

  • E-commerce

    Availability on the Kingdom’s leading online platforms.

  • Manufacturing

    Growing local manufacturing capabilities.

Our Brands

Our brands. One standard.

MADA represents a portfolio of specialized international brands, managing their importation, distribution, and availability across the Saudi market.

Beauty & Personal Care

  • Spaklean hair and scalp care products

    Spaklean

    South Korea

    Specialized Hair & Scalp Care

  • Vivants hair care products

    Vivants

    Brazil

    Brazilian Expertise in Professional Hair Care

  • BIACRÉ hair care products

    BIACRÉ

    Italy

    Italian Expertise in Hair Care

  • O’Rising hair care products

    O’Rising

    Italy

    Italian Hair & Scalp Expertise

  • Yellow Rose skincare products

    Yellow Rose

    Greece

    Professional Skincare from Greece

  • SOHAIR argan oil

    SOHAIR

    South Korea

    Korean Hair Care

Food & Beverage

  • An EMIZ bottle beside a stone vase and grapes

    EMIZ

    Russia

    Grape Elixir. A Distinctive Experience.

  • EMIZ 8-in-1 instant coffee pouch

    EMIZ Coffee

    EMIZ 8-in-1 Instant Coffee

  • A CHORTOQ mineral water bottle in a water splash

    CHORTOQ

    Uzbekistan

    Natural Mineral Water. Pure & Refreshing.

Our Brands

Our Partners

Where our brands are sold.

And more.

30+Retail, E-Commerce & Hospitality Partners

Our Partners

About MADA

A Saudi company. Since 1995.

MADA Al-Saudia for Trading and Development, established in 1995, is a Saudi company specializing in commercial agencies, distribution, and manufacturing, with a growing presence across Saudi Arabia and the GCC markets.

With decades of market experience and a strong understanding of regional consumer needs, MADA works with premium and international brands to establish their presence, expand their reach, and build sustainable long-term commercial opportunities across the region.

MADA represents a diverse portfolio of international companies through commercial agency and distribution agreements, while continuing to strengthen its capabilities in manufacturing and regional market development. Driven by a commitment to excellence and sustainable growth, MADA creates meaningful opportunities for high-value brands and contributes to the development of the region’s premium consumer landscape, in alignment with Saudi Vision 2030 and the Kingdom’s ambitions for industrial and economic diversification.

Established
1995 · Riyadh
Focus
Commercial agencies · Distribution · Manufacturing
Presence
Saudi Arabia & the GCC
Alignment
Saudi Vision 2030
Team member organizing products in a warehouse

MADA in Numbers

Proof, in numbers.

  • 1995Established in Riyadh
  • 30+Years in the market
  • 30+Retail, E-Commerce & Hospitality Partners
  • 4Distribution Channels: Hospitality, Retail, E-Commerce & Quick Commerce

Distribution channels: hospitality, retail, e-commerce & quick commerce.

Vision & Mission

Where we are going. How we get there.

Vision

To become a leading Saudi and regional company in international brands, commercial agencies, distribution, and manufacturing, with a strong presence across the GCC and the Middle East. We aim to build a diversified and sustainable portfolio, develop local and regional capabilities, strengthen human and operational resources, and contribute to economic growth and industrial development in alignment with Saudi Vision 2030.

Saudi Vision 2030
Aligned with Saudi Vision 2030

Mission

To connect international brands with high-potential opportunities across Saudi Arabia, the GCC, and the wider Middle East through deep market expertise, commercial agency and distribution capabilities, strategic brand development, and reliable execution. We are committed to expanding our manufacturing capabilities, developing our human and operational resources, strengthening regional distribution networks, and creating sustainable long-term value for our partners and the markets we serve.

Our Objectives

What drives every decision.

Build strong international partnerships

Establish relationships with international companies whose brands, products, and expertise offer strong potential in the Saudi market.

Expand our agency network

Grow MADA’s portfolio of commercial agencies and distribution agreements across complementary sectors and categories.

Identify market-relevant products

Select products that combine quality, commercial potential, and relevance to the needs of the Saudi market.

Deliver with efficiency

Execute commercial and market plans with flexibility, consistency, and responsiveness to the needs of each partner.

Develop market presence

Support the brands and products we represent in establishing a stronger and more sustainable position in the Saudi market

Develop local manufacturing capabilities

Build and expand local manufacturing opportunities that strengthen MADA’s capabilities and support long-term growth in the Kingdom.

MADA’s Leadership

Led by experience.

Saad bin Abdul Mohsen Al-Rossais, Chairman

Chairman

Saad bin Abdul Mohsen Al-Rossais

Dr. Saad bin Abdul Mohsen Al-Rossais, founder and Chairman of Al-Rossais Group, has played a pivotal role in the group’s growth and development. Its achievements reflect his forward-looking vision, which brings together social responsibility and commercial and economic development.

  • Chairman of the Saad Al-Rossais Real Estate Group, engaged in real estate activities, including buying, selling, and renting, since 1990.
  • Member of the board of directors of the Riyadh Chamber of Commerce and Industry, from 2000 to 2008.
  • Member of the board of directors of the Riyadh Development Company, from 2000 to 2004.
  • Chairman of the Saad Al-Rossais Trading Group, engaged in wholesale and retail trade, since 2002.
  • Chairman of the Saudi-Ukrainian Business Council, responsible for trade and investment between the Kingdom of Saudi Arabia and Ukraine, since 2005.
  • Vice Chairman of the Committee for Distressed Real Estate Contributions in the Riyadh Region, from 2005 to 2009.
  • Member of the Executive Committee of the Board of Directors of the Riyadh Chamber of Commerce and Industry, from 2005 to 2008.
  • Member of the board of directors of the Federation of Chambers of Commerce and Industry of the Islamic World, since 2006.
  • Vice Chairman of the Board of Directors of the Young Arab Leaders, from 2009 to 2013.
Mohanad bin Saad Al-Rossais, Chief Executive Officer

Chief Executive Officer

Mohanad bin Saad Al-Rossais

As Chief Executive Officer of MADA Al-Saudia for Trading and Development, Mohanad Saad leads the company’s strategic direction and oversees its continued growth in the Saudi market.

With a focus on developing the company’s portfolio of international commercial agencies, he works to strengthen MADA’s market presence, build long-term relationships with international companies, and identify opportunities that support sustainable business growth.

Under his leadership, MADA continues to strengthen its established presence in the Kingdom while expanding its portfolio and capabilities across the manufacturing industry, FMCG and Beauty & Personal Care sectors.

MADA’s Leadership

Our Participation & Achievements

Showcasing brands. Building connections. Expanding presence.

  • EMIZ booth at HORECA Riyadh
    2025

    Horeca Event

    Riyadh, 2025

    MADA Al-Saudia participated in HORECA Riyadh with a dedicated EMIZ booth, showcasing the brand’s product range and engaging with industry professionals, partners, and visitors.

  • Gulfood 2026 sign
    2026

    Gulfood

    Dubai, 2026

    EMIZ participated in Gulfood Dubai as part of the Russian pavilion, presenting its product range to international visitors, buyers, and industry professionals. The participation helped strengthen the brand’s visibility, expand its network, and create new opportunities within the global food and beverage market.

  • Welcoming the President of Tatarstan in Riyadh
    2026

    Official visit

    Riyadh, 2026

    MADA’s leadership had the honor of welcoming Rustam Minnikhanov, President of the Republic of Tatarstan, during his visit to Riyadh. The meeting provided an opportunity for constructive dialogue and the exchange of perspectives on cooperation, relationship-building, and opportunities for stronger international connections.

Media Center

Contact

Building partnerships that last.

Tell us about your brand — and where you want it to be in Saudi Arabia.

Write to MADA

Email
contact@mada-ksa.info
Phone
9200 19368
Address
4534 Omar Ibn Abdulaziz Branch, Al Rabwah, Riyadh, Saudi Arabia

P.O. Box 22224 · Postal Code 12824 · Commercial Registration 1010133137

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